Equity Life Assurance (Kenya) Limited Scoops Three Accolades at the 2025 AKI Awards

Nairobi, March 7, 2026 – Equity Life Assurance (Kenya) Limited (ELAK) has been recognized for excellence in the insurance sector after winning three accolades at the 24th edition of the Association of Kenya Insurers (AKI) Awards 2025, held at Carnivore Grounds in Nairobi on March 6, 2026. 

The awards ceremony was held under the theme “Customer First: Strengthening Agent–Customer Relationships Through Digital Innovation.” 

During the event, ELAK received three honours: the Lowest Loss Ratio Award – Life Insurance, the Group Life Insurance Innovation Award, and 1st Runner Up for Group Life Insurance Company of the Year. 

The Best Loss Ratio Award – Life Insurance recognizes insurers that demonstrate strong underwriting discipline and effective risk management. It reflects a company’s ability to balance premiums collected with claims paid, ensuring sustainability while consistently honouring customer claims. The award underscores strong financial management and prudent underwriting practices. 

ELAK also received the Group Life Insurance Innovation Award, which celebrates insurers that develop creative and impactful solutions for corporate clients. The recognition highlights organizations that leverage technology, data, and innovative product design to meet evolving customer needs while improving access, convenience, and efficiency in insurance service delivery. 

In addition, the company emerged 1st Runner Up, Company of the Year Award 2025 an award that recognizes overall excellence in group life insurance. The category evaluates growth in corporate insurance portfolios, customer service standards, product offerings, and the ability to deliver value to employers and employees through well-structured group protection solutions. 

Speaking after receiving the awards, ELAK Deputy Managing Director, Calvince Onduru thanked customers, Equity’s leadership, and staff for their role in the achievement. 

“These recognitions belong to our customers who continue to trust us to protect what matters most to them. They also reflect the dedication of our teams who work tirelessly to deliver innovative and reliable solutions. As we move forward, we will continue investing in digital innovation to make our services more accessible, efficient, and responsive to customer needs while strengthening the value we provide to families and businesses across Kenya,” said Onduru. 

Congratulating the winners for their exemplary performance in the past year, Insurance Commissioner and CEO of the Insurance Regulatory Authority, Godfrey Kiptum, urged industry players to remain committed to serving customers diligently despite challenging economic conditions. 

“I take this opportunity to congratulate all the winners. As insurers, our responsibility is to ensure that the policies we offer truly protect customers and shield them against losses when they need support the most,” he said. 

Meanwhile, Tom Gitogo, Chairman of the AKI Board, emphasized the need for the industry to keep the customer at the center of service delivery while embracing innovation and digital transformation. He noted that this approach would strengthen collaboration among insurers, agents, and other stakeholders in building a stronger insurance ecosystem.